Potential customers and buyers are all around, helicoptering about and looking for …. what they’re looking for. What you offer may be the perfect solution for them. You need to be findable in the sea of other options for those customers.
How can you make it easier for those lovely potential customers, to decide that you are the person that they need, to connect with and to give their money to?
After 24+ years in self-employed business, here are my 5 Top Tips to help you make it super easy for them to choose you.
None of this is rocket science, just some simple considerations to see things from a customers perspective, and to make it easier for them to choose you.
Top Tip No 1
Who are You?
Show us your face lovely one. It’s the first stages of Know-Like-Trust of building a relationship.
Add a profile picture of you, inject your personality into your posts and information. Your potential customers want to know who you are.
People buy People, so make it easy for them to make a connection with You, they’ll be much more likely to become a returning customer and in turn recommend you.
Top Tip No 2
What do you offer?
Give us a clue…. What’s your thing that you create?
Fabrics? Art? Ceramics? Jewellery? Glass? Sculptures? Photography?
Buyers don’t want to spend hours searching.
Show pictures as examples and testimonials if you have them.
Top Tip No 3
Where are You?
Make it super easy for potential customers to find out where you are geographically.
Country. Town. Home Studio. Gallery.
Where are you based? Where can they find your creations to buy?
Search engines throw up some strange results.
I wanted to get a leather handbag dyed, I found someone in Shrewsbury – Yay. Shrewsbury in the USA – doh
Top Tip No 4
How much will it cost?
It’s not a big deal if you’re congruent with your offering.
Show your prices and let them decide.
Some folk are willing to pay way more than you’d image, if it’s something that they really want. Some wouldn’t pay a fraction of that, it’s not your problem.
Decide on the price (allowing for fees, commissions, materials and overheads) and ask for it.
You can always offer a ‘Sale’ later on if you want to.
Is showing your prices a problem for you? get in touch and lets sort that out.
Top Tip No 5
Where can they find out more?
If you have a website, Facebook page or a Profile on any share site, share the links widely.
Include information about things like –
- Where they can view your creations? Galleries, Fairs etc
- Can they reserve things for collection?
- Do you have an online shop?
- Where do you ship to?
- Payment terms?
- Do you take Commissions or special orders?
There we have it, my 5 top things your potential customers want to know.
I know it can feel uncomfortable, putting yourself out there, yet done gradually it’s not so bad.
The wonderful webby searchy thing remembers such a lot of information. Simply keep feeding it and it will be your friend.
Make it easy for your potential buyers and customers to find you and if they like your style, to keep coming back for more of your creations.
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